Tuesday, May 24, 2005

HTML Web site Design Shortcuts

http://search-engines-web.com/
and
http://google-yahoo.com/

has compiled a high quality collection of free, online resources and tools for search engine ranking, optimization
and Web site development.

Here are a few helpful tactics:

Finding the Ranking of a WebSite

If you use the undermentioned url you can get Google to number the results of a search - and you get 100 results per page. However you must search for the “TITLE” of your websites, because no description is added to this “Google simple search”. However, the “Title Attribute” displays the “Meta Description” once the cursor is held over the link. Another option is to make your Website into an “ACTIVE LINK” in the browser (usually purple).

http://www.google.com/ie?q=&num=100&hl=en

If you want to search Google regularly for your websites’ keyword rankings:

An effective technique for finding a website’s ranking in all search engines quickly and accurately!
In Google, Fast and in Yahoo you use “advanced search” and change the results to 100 per page. In AltaVista and in Msn (my preferences) change the results to 50 per page.

Put in your appropriate keyword - get the “search results”

Press the “Control F” Keyboard shortcut simultaneously in *Internet Explorer…

Put your URL in the “Find what” search box…
(Copy your url & press “Control V” (paste) after that)
Or- on I.E. 6 and above, press “Control G” (find again)

Press “Find Next”… other “enter” keyboard button …

You will automatically scroll down to your hightlighted website’s listing.

–> Keep pressing “Find Next” to find other pages from your Domain.
(This technique works even better in Netscape 6+ because the query is cached in the find box and the box stays up as you navigate to different pages.)

(The approximately percentage near the bottom 1-100%, represents the approximate RANKING of your site 1-100. You can then refine your search.)

(If you don’t want to use “Control F” using “Edit “–> “FIND (on this page)” in the browser menu bar will do.
(If you anticipate going through many pages, copy & past (Control V) after “Control F”) Or- “Edit”–> “FIND NEXT”

Put your URL in EXACTLY as it appears in the search engine.
Each page represents 100 web sites, so page 2 will start at 101-2, page 3 from 201-300 etc. Also the results will vary slightly depending on whether the “Compact” or “Expanded” Results view is on.


Time Saving Tips for Hand Coders / HTML Pros using NotePad

You do not have to FTP and refresh continuously when designing a web page to access your changes

Just open the “view source” when on the Internet of the page you want to change

Pull down “Note Pad”

copy and paste - or - type your text  - or create a NEW page

==============================

for any images that are on the server you are coding or making a change to a page from and watnt to see exacty how it will appear

Use the following CODE in the head

Code:
<base href=”
http://www.url.com/“>

(of course -www.url.com- will be changed to your site’s
domain name / home directory ….

if you dont need to see the images - don’t use the code…

Save the notepad page as whaterver.html
on to the “Desktop”

You can now instantly make changes by refeshing the HTML page that has been on the desktop - instead of making round- trip refreshes to the sever to see the results of your “tweak”ing.

After everything if Perfect - then upload or paste to the server…



 fUn aND EaSy Ftp UploadinG

 

Code:
ftp://username:password@domainname.com/

 1-
Depending on how your browser is configured - putting this code in our address bar - changing the URL paramaters to match YOURS - will bring you INTO the files of your website

 2-
Right Clicking on the HTML file of your choice - select “OPEN”

then “VIEW SOURCE” for the opened html file

 3-
make your changes and save it to your harddrive - desktop - A drive etc…

4-
Select the HTML ICON and right click and select “COPY”

5-
Open up your FTP window and either right click or edit–> paste

VOILA’ you will have automacally updated your WEB PAGE
 

Posted by seo at 03:03:48 | Permalink | No Comments »

Search Engine Optimization and Backwards Links Popularity

Search Engine Optimization and Backwards Links Popularity

 

 


 

Many factors influence how well a given Web site will rank on Search Engines for keywords.

–> TITLE tags have always been very important…
–> Keywords in Body text, and Header Tags are very important…
–> Meta Tags, Alt Tags also help, but play a relatively smaller role
–> LINK POPULARITY - has increased dramatically - and can now almost make or break a Web site depending on how it is done.

Many SEOs and Webmasters “jumped” on the links bandwagon when it was publicized as vital, now some are being forced to re-evaluate their strategies because they may have found that their previous efforts have backfired due to drastic changes in Relevancy Algorithms!

WHY…you ask??

Backwards links and the appropriate hyperlinked keywords have an impact on search engine ranking and SERPs for Web sites.

However, because so many SEOs and Webmasters have exploited this strategy, there are new concerns that Search Engines are now red-flagging sites that abuse this tactic. This concern has become widespread due to the abrupt elimination of several established, high profile Web sites that were professionally SEO-ed, from Google’s SERPs. Some have been “banned” or “de-index”, some have lost their long held keyword rankings.

There are free online tools available at:
http://search-engines-web.com/ and http://google-yahoo.com/
to help anyone tweak their link strategies to avoid any tactics that may backfire in the future.

Checking for unique Class-C IP addresses in Backwards links may eliminate suspicion of using link farms or cross-linked doorway pages on the same server.

Checking the pagerank of links partners to filter out prospects that may have been banned or dropped; this will prevent tarnishment of you Web site as a bad-link-neighborhood member.

Analyzing a given Website’s backwards links for repeated identical hyperlinked keyphrases. This is a relatively new suspicion, however it is a result of concerns about automatic link software that “explode” your campaigns throughout the Web.

Analyzing whether a Website’s backwards links are using redirects to the Website they are “linking” to; this concerns has increased due the possibility of a search engine interpreting the redirect as spam or deceptive doorway pages, or even replacing the URL of the “link-to” Website with the URL of the redirect.

In other words these tactics defeat the purpose of the intitial reasons for Link Popularity being an important democratic “voting” factor by search engines.

As SEO’s become increasingly proactive with search engine ranking strategies, search engines algorithms become more “filtering” oriented to protect their SERPs virtue and relevancy.

Check your website’s Google PageRank Online:

Posted by seo at 02:47:45 | Permalink | Comments (3)